Tennessee Joins National Drunk Driving Campaign

The National Highway Traffic Safety Administration recently unveiled its new campaign against drunk driving titled ‘Drunk Driving. Over the Limit. Under Arrest.’ Law enforcement and highway safety agencies across the nation plan on using the upcoming Labor Day holiday to aggressively launch the campaign. The Tennessee Governor’s Highway Safety Office (GHSO) has made clear that it will join that activity

The new NHTSA slogan will be featured in Tennessee between August 16 and September 4, as an extension of the existing ‘Booze It and Lose It’ campaign.

Nearly one third of road fatalities in Tennessee involve alcohol. NHTSA records show half of all children killed in automobile crashes are victims of alcohol impaired driving and 41% of those who died in motorcycle crashes had a blood alcohol level above the legal limit. The Uniform Crime Report issued by the FBI indicates more than 1.4 million
people were arrested for DUI during 2004.

Colonel Mike Walker of the Tennessee Highway Patrol said, "Make no mistake. Our message is simple. No matter what you drive – a passenger car, pickup, sport utility vehicle or motorcycle – if we catch you driving impaired, we will arrest you. We want everyone to play it safe and always designate a sober driver or find a different way home if they have been drinking."

"If you drive drunk, not only do you risk killing yourself or someone else, but the trauma and financial costs of a crash or an arrest for impaired driving can be significant," said Tennessee Department of Transportation Commissioner Gerald Nicely. "Violators often face jail time, the loss of their driver’s license, higher insurance rates,
attorney fees, time away from work, and dozens of other expenses."

The National Highway Traffic Safety Administration’s ‘Drunk Driving. Over the Limit. Under Arrest.’ slogan will be featured in an $11 million ad campaign that is meant to emphasize that if you are stopped for drunk driving, you will be arrested.

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