The National Highway Traffic Safety Administration has created a series of eight posters that bars, restaurants and liquor retailers can use to illustrate the dangers of driving under the influence. They play on various holiday themes and are available free for customization of message and distribution.
Examples of the creative aspect of the promotion are evidenced by an elf performing a field sobriety test and Santa being placed in a squad car.
In addition to the social awareness generated by the posters, NHTSA hopes increased law enforcement will reduce drunk driving during the holidays.
To view the Holiday Drunk Driving Posters posters, click here.
May 26, 2012
