State officials, in cooperation with the National Highway Traffic Safety Administration, announced a new holiday campaign aimed at reducing incidents of driving under the influence in Florida. The $7 million campaign targets drivers between the ages of 21 and 24, the group most likely to be involved in an alcohol related accident with fatality. Ads will be featured on radio and television, as well as online. In combination with the ad campaign, law enforcement agencies across the state will target areas prone to Florida drunk driving arrests with extra patiols and sobriety checkpoints.
The Florida Department of Highway Safety reports a 10 percent drop in the number of DUI related fatalities in the state over the past ten months. Officials cite better law enforcement and a decrease in driving due to higher gas prices. December, however, statistically has one of the highest rates of DUI arrests, with a reported 4 out of 10 alcohol related accidents with fatality occurring in the last two weeks of the month.
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