New National Drunk Driving Campaign - Over the Limit. Under Arrest.
The National Highway Traffic Safety Administration (NHTSA) will unveil its new drunk driving slogan - "Over the Limit. Under Arrest."
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Filed in DUI News | DUI Prevention | Permalink | Comments (25)
is this an anti-male, male-hating bunch of women that are running your commercials or simply prone to "male bashing"?
there are plenty of female drunk drivers. I know, firsthand, my mother was picked up 3 times for drunk driving. that's why my dad divorced her, she was unsafe andd dangerous and our dad didn't want her hurting us.
why don't you quit your male bashing and show the other side of the coin, and that is, women are picked up every day and night for drunk driving.
it is very refreshing to see an obviously intelligent woman
call those BULLIES named "mothers" on their sexest ad!
it's become clear that MADD's motivations and goals are much more complex than they're claimed to be,with "drunk driving" surely not being the REAL concern for them.
thank you for standing up for the men in this country who are constantly suffering from all kinds of bashing and undermining which is bound to cause more rift and dysfunction in our society.
Question is: What are you going to do about it? Suggestion:
Sit down and write a Letter to the Editor of your local newspaper, and let him know how you feel. Take your time, follow up with a phone call to the Editor. Chances are, they will publish it.
Something else you could do, is write to your Senator or Congressman. They do read the letters.
Do this, and you will make a difference!
Thanks
The abbreviated slang term for advertisement is "ad" not "add". "Your not drunk" should be "you're not drunk" and there was no reason to put "your" in all caps. Also, "allot" is not a word, and neither is "cuz" or "ya". Please us "because" and "you". And then there is this, "and now some states they will agaisnt you take your BAC". What the hell is that supposed to mean? And it just keeps going. So many mistakes, random punctuation and capitalization mistakes it is sad.
There are a few commericials out there which shows women wanting to drive while intoxicated and I heard stories of girls doing it and thank God they are still alive today to tell their stories.
But either way, the point is regardless of what the commericial depicts, the message should be what you get out of it; DON'T DRINK AND DRIVE
Using your logic, we should make African Americans the focus of our anti-crime efforts, as they represent the highest statistical percentage of convicted criminals in our nation. Brinks and ADT commercials should advertise how well their systems deter blacks from breaking into your home. Since, you know, more blacks are incarcerated for B&Es than whites. But why stop there? Why not blame women for teen pregnancies--after all, you don't see any pregnant boys in our high schools now do you?
Considering MADD's sexually biased mindset, it's no wonder that the number of female DUI cases is escalating so rapidly.
Everyone in opposition to this commercial should call the NHTSA, The Ad Council as well as your local congressman/woman. Perhaps a Class-Action Lawsuit should be initiated as well if they aren't pulled.
I agree with you. It seems that the current modus operandi is to try to curb drunk driving by using the tactic of embarrassment but not by trying to find a better way to cure the problem. Education is the key. Not costly embarrassing ads on TV showing a guys car door opening with the whole inside of the car emptying out like a giant glass of Sangria with the fruit slices and everything. What were they drinking when they came up with that one. How about the motorcycle driver opening up his helmet visor and all of the alcohol pouring out. This is more like a comedy than a beneficial message to prevent drunk driving. Why don't they get proactive on some better ways to educate people as to the ills of drunk driving. I use to be a drunk driver and by the grace of God I never injured or killed anyone but it is rehabilitation and education that turned my life around. I am against drunk driving as much as M.A.D.D. is but I just differ on my opinion as to what efforts should be used to correct the problem. I really don't think showing anyone no matter what race or gender puts a dent in the drunk driving problem. They need to go back and rethink what they are trying to accomplish. M.A.D.D. members are reacting more with emotion than with logic. Why aren't they attacking the alcohol industry. Anyone who drinks and who is also a driver of a vehicle, definitely on occasion gets behind the wheel of a car and drives while under the influence of alcohol. I don't think there is any doubt. It's simply become a game of chance as to whether they get caught or kill or maime someone in the process. Stricter DUI laws have not lowered the death and injury statistics either. We really need to quit thinking with our asses and start using our heads to figure out a better way. Just maybe EDUCATION and a more effective remedy by allowing people who can prove they don't drink anymore be allowed to have hardship licenses rather than committing people to a life of no drivers license because of a lapse in judgement.
I see this billboard every day on my drive home along with the countless commercials about over the limit under arrest. I find this appalling. The message being sent is that your biggest fear should be getting pulled over with a BAC of .08 or above.
I don’t find this message to be accurate. People break the law every day; they just find ways to avoid getting caught. For instance, a man is at a bar with friends celebrating a birthday. By the end of the night he gets in his car to drive home. He knows if he were to be pulled over he is well above the .08 and would lose his license. Instead of going home his usual route he takes back roads to avoid the police. Only problem is he is drunk and disoriented and doesn’t know these roads as well. Back roads are windy and there is less lighting. Being under the influence, he’s not aware of how fast he is going. There is a sharp curve in the road and he’s going too fast. He loses control, goes up over the curb and flips the car hitting a tree. The car comes to rest on someone’s front lawn. You know the rest of the story.
I think that if people were shown the reality of the carnage, the toll on families and friends, and all the collateral damage, it will have more impact. To lose your license is one thing, to take someone’s life or lose your own is another. There are too many of us who have been affected for us not to expose the real consequences of this act. The message, “Drunk Driving Kills” is the message that needs to be prominent in these ads, on these billboards and taught in school.
We need to build a society that understands the consequences of drugs and alcohol. Not just the small consequence of losing your license but the devastating never fading consequence of dying from acting recklessly.
Drunk Driving Kills
Please Don’t Do It
Thank you
Lauren Liberman and Family
I'm not sure which state you live in, but here in MN state troopers travel from school to school and talk with students in drivers education.
They talk with the kids and show them a VERY graphics video of kids (and adults) mangled in dui related crashes. The video also incorporates interviews of victims who survived as well as those responsible for the crash.
As with any kind of advertising, you need to target different audiences, with different mediums and messages.
But just wanted to let you know that they do use "Drunk Driving Kills" messages in MN schools.
Driving of a vehicle under the influence of doctor prescribed prescription meds can and will also be arrested for DWIA/DUI. Finally your organization should be contribution funds for ads that call for the arrest of speeders, and other distracted drivers such as anyone who uses a cell phone while driving, puts on makeup, communicates with a passenger, changes a radio station, or tries to hush up their kids.
These actions cause a thousands of more deaths and injuries in car crashes than folks who are under the influence. You guys gotta get a pair, if you want your industry to survive the prohibition campaign to ban drinking completely across the United States.
We the people are not going to put up with this revenue raising irrational behavior by a bunch of sissified citified wimps and their paid police robots.
Everyone has already noted the lack of a female drunk. Just like farts, they do not drink either.
I will take it to the next level. In a normal, politically correct, commercial; there is always a token oriental, black, American Indian, etc. Not in this ad. There seems to be a dude that has a shred of black in him. However, the producers ensure that there is a black COP.
This only proves that diversity and inclusion only works for women and minorities. If I only get angry and spiteful responses, I will count myself lucky. I will prepare to get firebombed by the fanatical busy bodies.





