DUI
New National Drunk Driving Campaign - Over the Limit. Under Arrest.
The National Highway Traffic Safety Administration (NHTSA) will unveil its new drunk driving slogan - "Over the Limit. Under Arrest."
The new slogan was developed with direction from the American Beverage Institute (ABI). While emphasizing that it is committed to reducing the number of drunk drivers on the road, the ABI noted that the previous slogan did not adequately reflect the fact that responsible drinking and driving is legal in all fifty states. They support the new campaign, with ABI Executive Director John Doyle saying it "helps send a firm but fair message that distinguishes between drunk driving and drinking responsibly. The new slogan recognizes the legitimacy of the 40 million adults who drink responsibly and legally prior to driving."
The American Beverage Institute is a restaurant trade association dedicated to the responsible serving of alcohol to adults. It recommends that the new slogan be coupled with an increase in rolling DWI/DUI patrols, citing that strategy as the most effective in catching repeat DWI/DUI offenders and those who abuse alcohol and drive.
Standard Field Sobriety Test expert Cpl. Jon Gonzales with the Los Alamos, New Mexico Police confirms that "roving patrols are an effective way to catch alcohol abusers because officers can cover a wide spread area throughout the community. DWI/DUI checkpoints are highly visible and once the word gets out, citizens that have been drinking often take alternate routes to avoid the checkpoint."
NHTSA considered a number of slogans before deciding on the new campaign. Doyle offered praise for the selection of ‘Drunk Driving: Over the Limit. Under Arrest.’ as it "is respectful of responsible drinkers while sending a strong enforcement message that is cognizant of the law and clearly targets drunk drivers."
It is the drivers arrested for DWI/DUI with blood alcohol content (BAC) well in excess of the legal limit of .08 that the NHTSA says constitutes the root of the drunk driving problem.
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Posted
Thursday, August 10, 2006
Filed in DUI News | DUI Prevention | Permalink | Comments (5)
Filed in DUI News | DUI Prevention | Permalink | Comments (5)
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Commercial
Posted by
Jason
at
2008-12-28 15:31
I am upset @ your commercial because you are just targeting men. Men are not the only drunk drivers out there!
Posted by
julie
at
2008-12-31 18:47
why are there no women being arrested for drunk driving in your commercials?
is this an anti-male, male-hating bunch of women that are running your commercials or simply prone to "male bashing"?
there are plenty of female drunk drivers. I know, firsthand, my mother was picked up 3 times for drunk driving. that's why my dad divorced her, she was unsafe andd dangerous and our dad didn't want her hurting us.
why don't you quit your male bashing and show the other side of the coin, and that is, women are picked up every day and night for drunk driving.
is this an anti-male, male-hating bunch of women that are running your commercials or simply prone to "male bashing"?
there are plenty of female drunk drivers. I know, firsthand, my mother was picked up 3 times for drunk driving. that's why my dad divorced her, she was unsafe andd dangerous and our dad didn't want her hurting us.
why don't you quit your male bashing and show the other side of the coin, and that is, women are picked up every day and night for drunk driving.
Posted by
Yoseph S.
at
2009-01-02 03:50
Julie? I think it's safe to assume you're a woman! GREAT comment!
it is very refreshing to see an obviously intelligent woman
call those BULLIES named "mothers" on their sexest ad!
it's become clear that MADD's motivations and goals are much more complex than they're claimed to be,with "drunk driving" surely not being the REAL concern for them.
thank you for standing up for the men in this country who are constantly suffering from all kinds of bashing and undermining which is bound to cause more rift and dysfunction in our society.
it is very refreshing to see an obviously intelligent woman
call those BULLIES named "mothers" on their sexest ad!
it's become clear that MADD's motivations and goals are much more complex than they're claimed to be,with "drunk driving" surely not being the REAL concern for them.
thank you for standing up for the men in this country who are constantly suffering from all kinds of bashing and undermining which is bound to cause more rift and dysfunction in our society.
Posted by
Angela
at
2009-05-04 09:30
although I understand entirely about females are known for drunk driving as well, stats have proven that men are more prone to drunk drive than women; which is why most drunk driving commercials are directed towards men.Its not about being sexist or male bashing. Its about how often people lost their lives to an individual who had one too many but still felt that they can drive. And most of the times when the police and ambulance people are picking up the bodies, the one who was driving the car is man.
There are a few commericials out there which shows women wanting to drive while intoxicated and I heard stories of girls doing it and thank God they are still alive today to tell their stories.
But either way, the point is regardless of what the commericial depicts, the message should be what you get out of it; DON'T DRINK AND DRIVE
There are a few commericials out there which shows women wanting to drive while intoxicated and I heard stories of girls doing it and thank God they are still alive today to tell their stories.
But either way, the point is regardless of what the commericial depicts, the message should be what you get out of it; DON'T DRINK AND DRIVE
Posted by
Robin
at
2009-06-03 22:36
Stats do not tell all. When a woman is intoxicated, she is more likely to be escorted home than when a man is intoxicated. If both are intoxicated, there is a tendency for this to place him on the road even longer than if he were simply driving himself home. Because after he drives her to her destination, there is a good chance that he then drives himself to his final destination.
