Is Beer Drinking As Natural As Eating Broccoli?

Beer as Staple

A new series of commericials promotes beer as a staple of life and encourages increased consumption of the beverage in general, USA Today reported on April 23.

A new Anheuser-Busch ad campaign, which starts today, features the theme, "it'd be weird without beer" and shows people in typical beer-drinking situtions. Instead of drinking beer, though, patrons are served broccoli, yams, mackerel or other products. "The idea here is to promote the unique role beer plays in American life," said A-B spokesperson Francine Katz.

Although tied to the Budweiser name, the ads are aimed more at increasing overall beer consumption than a particular brand. A-B even had even approached rival Miller Brewing to co-sponsor the ads, but Miller declined.

Tags: Alcohol and Health Effects